December 2007

Monthly Archive

The death of email newsletters?

Posted by Kieren Pitts on 18 Dec 2007 | Tagged as: Accessibility, Marketing, Web development

I must admit I was surprised when the Email Standards Project (http://www.email-standards.org/) launched recently. The project aims to explain why Web standards are important for email. To any techie worth their salt the whole idea must grate horribly. After all, the Web is not email and email is not the Web.

I, and I can’t be alone, just want plain text emails rather than the bloated rubbish punted out by the marketing department (because they can and not because they should). I read my mail on a variety of different devices from my mobile to a desktop PC and using a number of different clients from Thunderbird to Pine. I don’t want to waste time/money by downloading HTML email to my phone (by paying for the extra bandwidth) and is my experience of reading an email really enriched by having it rendered in whatever colour/font the sender thinks I need to see?
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